About This Event
In today’s fast-changing markets, boards and senior executives must navigate complex decisions related to products, markets, technology, customer needs, and business growth. Strategic marketing is no longer just a function, it is a critical boardroom concern. Organizations that excel at marketing decision-making achieve sustained relevance, competitive advantage, and long-term growth.
The Strategic Marketing Decisions for Directors and Managers (SMDD) program is designed to empower board members, CEOs, and senior managers with the tools and frameworks to make high-impact decisions in marketing, product strategy, and business growth. It links marketing strategy with corporate vision and governance, enabling leaders to steer innovation and value creation.
Program Objectives
The Strategic Marketing Decisions for Directors and Managers (SMDD) program is designed to empower board members, CEOs, and senior managers with the tools and frameworks to make high-impact decisions in marketing, product strategy, and business growth. It links marketing strategy with corporate vision and governance, enabling leaders to steer innovation and value creation.
Program Objectives
- To build capacity for strategic marketing thinking and decision-making at board and executive levels.
- To equip participants with tools for market and customer analysis, value proposition development, and strategic positioning.
- To guide leaders in aligning marketing strategy with organizational goals and governance oversight.
- To support innovation, product development, and market expansion initiatives.
- To strengthen the board’s role in providing strategic direction and evaluating marketing performance.
Event Schedule
Detailed schedule information will be available soon.